Nissan to introduce cheap brands in India

> Tokyo: Nissan Motor Co is all gearing up to launch cheap automobiles tailored for emerging markets under its old Datsun brand in 2014, a Japanese newspaper reported on Thursday.

The vehicles, priced around 500,000 yen, will initially be built and sold in India, Indonesia and Russia, the newspaper said.

Japan's No. 2 automaker hopes to sell 300,000 Datsuns a year soon, the paper added.

Image Credit: prateekraj.blogspot.com

Nissan has been pushing rapidly into emerging markets, including through a partnership with Ashok Leyland Ltd in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

The move would also follow the reboot of other auto industry brands that were discontinued in the 1970s and 80s, such as the Dodge Dart and the Toyota 86, which will be re-released in April.

While other Japanese automakers have developed models for emerging countries, this will mark the first brand created just for those markets, the paper said.

Datsun will now make models tailored to the specific needs of each market, the paper said.

source: http://zeenews.india.com

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