Sahara India announced that it is withdrawing sponsorship of Indian cricket team and the Pune Warriors from the IPL.
''We are withdrawing from all cricket under BCCI,” says Sahara.
Image Credit: timesofindia.indiatimes.com |
The Sahara Group outbid telecom giants Bharti Airtel last year to retain the title sponsorship rights of the Indian men's cricket team till the end of 2013, fetching up to Rs 558 crore for the BCCI.
The Subrato Roy-headed industrial conglomerate paid Rs 3.34 crore per international match to have their logo displayed on the Team India jersey.
Sahara's original contract with the BCCI expired in 2010 after the company spent Rs 400 crore over a four-year period for team sponsorship.
source: Indian Express
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